So I come home from class thinking about how segmentation works and how to tailor messages to people based on segmentation characteristics. I see this story on msn which makes me wonder did Starbucks do their homework or are the people they aren't targeting the most upset. They claim their "skinny" latte is for health conscious people. As a health conscious person I don't think calling a drink skinny to denote its low fat would work on me. Take a look and see if it would work on you or if you're just offended.
http://articles.moneycentral.msn.com/Investing/Extra/AreStarbucksSkinnyDrinksOffensive.aspx
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