Key learnings

This class has been one of the most exciting courses I have taken in the graduate program so far. From the beginning you could take what we discussed in class and see it in the real world. I find myself paying more attention to advertising and the media. Especially, public health messages. I keep asking myself "did they do their formative research?" Coming from an anthropology background I completely understand and couldn't agree more with the reasons for doing formative research. This aspect along with the idea of being a cultural spy interested me the most. I also learned a lot from our discussion on 'hard to reach' audiences. I now feel ready to tell anyone who ever poses that phrase to me, "there are no hard to reach audiences!". I have learned so much that I can apply to my work in PH. I definitely plan on keeping my notes and reader handy. The project was challenging and required more creative thinking then I have had to do in any other class. But it was worth it because we were able to apply our knowledge into a real life project. Thanks Dr.Engelberg for sharing what you know.